Innovation Consulting Service
Nowadays, companies have to bring their offerings to market in a short time and at low cost in order to remain competitive. Changing customer needs and demands for innovation do not make it easy for companies to stay on track for success in the long run. The solution to these new challenges is called "Agile Innovation".
I support you throughout your entire innovation and product development process with my long-term expertise in agile innovation methods, using state-of-the-art collaboration tools and a community of over two million users. Sounds exciting? Let's increase your innovation power together!
Problem analysis, definition of questions, customer insight & trend analysis, market research, online surveys, interviews, netnography, landing pages
Understand
At the beginning of every innovation project there is a problem definition. A good and targeted problem definition is a key criterion for success. The question should neither be formulated too narrow, otherwise valuable solutions will be lost, nor should the specifications be too general, as otherwise a concrete result will be missing at the end. I help you to formulate the right questions and to steer your project on the road to success right from the start.
Services: Problem analysis, definition of the problem
Observe
"Need Finding" is the next elementary step of the Design Thinking process. Who is my target group? What needs do my customers have in the first place? With this you sharpen your customer understanding and can develop customer-centered offers in the long run. I support you in collecting and structuring trends and customer insights.
Services: Customer insight & trend analysis, market research, online surveys, interviews, netnography, landing pages.
Generate ideas
Based on the acquired trends and insights, ideas for problem solving are then collected. The crowdsourced innovation approach is ideal for this. From two million potential co-creators, you select hundreds for collaboration to generate as many ideas as possible. The external perspective generates completely new ideas and insights. In various consolidation steps, the "wheat is separated from the chaff" to elicit the best ideas. These are then elaborated into concepts that can be implemented. This is a simple way to increase your innovative power through ideas from outside. I would be happy to guide you through your "ideation challenges" and work with you to develop successful concepts for your problem.
Services: Online brainstorming, moderated idea challenges, consolidation workshops, concept development
Problem analysis, definition of questions, customer insight & trend analysis, market research, online surveys, interviews, netnography, landing pages
Understand
At the beginning of every innovation project there is a problem definition. A good and targeted problem definition is a key criterion for success. The question should neither be formulated too narrow, otherwise valuable solutions will be lost, nor should the specifications be too general, as otherwise a concrete result will be missing at the end. I help you to formulate the right questions and to steer your project on the road to success right from the start.
Services: Problem analysis, definition of questions
Observe
"Need Finding" is the next elementary step of the Design Thinking process. Who is my target group? What needs do my customers have in the first place? With this you sharpen your customer understanding and can develop customer-centered offers in the long run. I support you in collecting and structuring trends and customer insights.
Services: trend analysis, market research, online surveys, interviews, netnography, landing pages
Generate ideas
Based on the acquired trends and insights, ideas for problem solving are then collected. The crowdsourced innovation approach is ideal for this. From two million potential co-creators, you select hundreds for collaboration to generate as many ideas as possible. The external perspective generates completely new ideas and insights. In various consolidation steps, the "wheat is separated from the chaff" to elicit the best ideas. These are then elaborated into concepts that can be implemented. This is a simple way to increase your innovative power through ideas from outside. I would be happy to guide you through your "ideation challenges" and work with you to develop successful concepts for your problem.
Services: Online brainstorming, moderated idea challenges, consolidation workshops, concept development
Prototyping
Once you have found one or more "problem-solution-fits", you can test your concept and assumptions using prototypes with real users. The prototypes can be just paper sketches in the first phase and become more and more concrete as you progress. Until finally a Minimum Viable Product exists. By involving an existing user community, you receive immediate feedback on your prototypes (at the push of a button), which flows into your further product development. This shortens the development time of your offerings and at the same time reduces the risk of wasting your precious time on services and products that your customers don't want. In addition, you can use direct feedback from users to speed up your decision-making. Co-creation approaches also strengthen customer intimacy and loyalty. I help you go through these feedback loops so that your offering is loved by customers.
Services: Fast Feedback, Prototyping, Product Development through Lean Startup Approach, Co-Creations.
Testing
Even existing products need to be tested and adapted from time to time for usability and to meet the changing needs of your customers. This is also done most efficiently with the inclusion of user feedback. The tests can be carried out according to a predefined test catalog or the testers can proceed exploratively and note down all points that need improvement. Compared to automated tests, this test method has the great advantage of being closer to reality. I conduct these crowdtestings for you, so that your products and services meet the needs of your clientele.
Services: Crowdtesting, Usability Testing, Functional Testing, Explorative Testing
Online brainstorming, idea challenges, consolidation workshops, concept development, Fast Feedback, Prototyping, Lean Startup, Co-Creations
Online brainstorming, idea challenges, consolidation workshops, concept development, Fast Feedback, Prototyping, Lean Startup, Co-Creations, Crowdtesting
Prototyping
Once you have found one or more "problem-solution-fits", you can test your concept and assumptions using prototypes with real users. The prototypes can be just paper sketches in the first phase and become more and more concrete as you progress. Until finally a Minimum Viable Product exists. By involving an existing user community, you receive immediate feedback on your prototypes (at the push of a button), which flows into your further product development. This shortens the development time of your offerings and at the same time reduces the risk of wasting your precious time on services and products that your customers don't want. In addition, you can use direct feedback from users to speed up your decision-making. Co-creation approaches also strengthen customer intimacy and loyalty. I help you go through these feedback loops so that your offering is loved by customers.
Services: Fast Feedback, Prototyping, Product Development through Lean Startup Approach, Co-Creations
Testing
Even existing products need to be tested and adapted from time to time for usability and to meet the changing needs of your customers. This is also done most efficiently with the inclusion of user feedback. The tests can be carried out according to a predefined test catalog or the testers can proceed exploratively and note down all points that need improvement. Compared to automated tests, this test method has the great advantage of being closer to reality. I conduct these crowdtestings for you, so that your products and services meet the needs of your clientele.
Services: Crowdtesting, Usability Testing, Functional Testing, Explorative Testing
This is what my customers say
Karl F. Schneider AG
Arrange an appointment with me
I will contact you as soon as possible.